Tight Deadlines Kill Creativity

stress-and-creativityDesigners and programmers alike are negatively affected when a customer demands humanly impossible speed. I think most digital agencies have already figured this out. In fact, like the old saying, “we learned everything we needed to know in kindergarten.” Most of our customers “get” this, but because of our hurried, overly-urgent American lifestyle, some have lost track of just how deleterious that rushing around can be on creativity.

Stressed Clients

Just this week, a client came on board with a really quick turn-around demand. In his defense, his Miva Shopping Cart had been down a week, Network Solutions having had an “oopsy” with no data backup. Granted, this sort of situation will create a huge amount of stress in any client.

Stressed Website Developers

In response, the 2C Team listened and performed in good faith, trying to remain calm, because that is what professionals do, right? Even still, in all the rush, it is possible that we didn’t catch some nuances in the client communications, and failed to fully vet the solution. In the end of the day (or night, rather, as we worked all day to meet the need), with just an additional hour’s work, we pulled off the final solution with the client’s approval, on time, and within budget.

While the work was challenging, which we love, the added stress of hurrying took a lot of our enjoyment away. We seek to do highly-enjoyable projects that have both a client AND webmaster payoff. The kind that lights up the reward center of the brain. That is when we do our best work.

On this project, we were left jittery and sad, instead. We didn’t do our best work. That is not what 2C stands for.

It left us asking ourselves if we really do want to do these last minute, high-pressure projects.

The answer? Frankly, we do not. It just doesn’t pay for the client, or for our team. In fact, it killed a couple member’s night sleep. Then, of course, their next day’s performance was less than expected. This project killed a good part of a week. Not worth it.

Watch a tight deadline kill creativity!

Not only is creativity affected by stress, as well as one’s ability to make good decisions, but it can also lead to memory loss, according to Deane Alban at Be Brain Fit.

Holly Nelson

Holly Nelson, CEO of 2C Development Group brings more than 20 years of success in internet marketing to every project. Her ability to identify production, communication, customer service and logistical pain points and to solve them through increased efficiencies in website design/development, online catalog management sales solutions, online content development and marketing brings consistent, clearly demonstrable ROI to clients. Follow on Twitter and Google+

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