Have you received one of Google Webmaster Tool’s mobile usability warning emails? If so, that means your website is not mobile-friendly at all, or has things about its design and coding that do not fully fit the criteria for a mobile friendly site.
These emails contain the subject “fix mobile usability issues found on…” It then goes on to explain that these sites have critical mobile usability errors pages on the site. It also sends a warning that your website pages will be “displayed and ranked appropriately for smartphone users.” In other words, Google is easing in a new mobile ranking algorithm.
How Does This Mobile Usability Warning Affect You?
- It is a warning that the pages won’t rank well in mobile search.
- That means that your competition, who does have a mobile friendly site will rank better than you do.
- Eventually, it could mean that your rankings may plummet, or your site may not be listed for mobile search at all.
While Google hasn’t yet confirmed all of this, it fits their usual pattern of warning signs prior to a new algorithm. This is on the heels of its mobile-friendly label roll out in November.
According to Search Engine Land, “This seems to go beyond the broken mobile site penalty Google had in 2013. It also seems to go beyond having problems with your mobile-friendly site – where it is targeting this communication to sites that are knowingly not mobile-friendly.”
What Should You Do?
Start by using the following tools to a) verify the mobile friendliness of your site, b) get more details in your Google Webmaster Tools account, and lastly, c) read Google’s Mobile Website Guide to understand what is necessary to meet the criteria.
Need us to make your website mobile friendly? Let us know.