“More harm, than good,” said Google’s webmaster trends analyst, John Mueller on Friday morning.
This certainly is a turn around from typical SEO mandates to “work as hard at link building as at any other SEO activity.” Just recently I sat in on a great Moz webinar, “SEO Basics: The Fundamental Signals Used to Rank Our Content” where link building was part of the overall SEO teachings.
This comment by John Mueller was captured live in a Google+ hangout, and is certainly fleeting in the context of the whole video.
We get where Google might be coming from. Google has long since been tired of contrivances that give a website of similar quality an advantage over another. Their last few algorithm rollouts have continued to prove that what they are looking for are:
- Socially Integrated
- Mobile Friendly
- Quality Fresh Content
Listen for Yourself
At the 55:40 mark of the video a webmaster asks, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”
What do you think about this?