Google: Try To Avoid Link Building

Link BuildingMore harm, than good,” said Google’s webmaster trends analyst, John Mueller on Friday morning.

This certainly is a turn around from typical SEO mandates to “work as hard at link building as at any other SEO activity.”  Just recently I sat in on a great Moz webinar, “SEO Basics: The Fundamental Signals Used to Rank Our Content” where link building was part of the overall SEO teachings.

This comment by John Mueller was captured live in a Google+ hangout, and is certainly fleeting in the context of the whole video.

We get where Google might be coming from. Google has long since been tired of contrivances that give a  website of similar quality an advantage over another. Their last few algorithm rollouts have continued to prove that what they are looking for are:

  • Socially Integrated
  • Mobile Friendly
  • Quality Fresh Content

Listen for Yourself

At the 55:40 mark of the video a webmaster asks, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.

What do you think about this?

Holly Nelson

Holly Nelson, CEO of 2C Development Group brings more than 20 years of success in internet marketing to every project. Her ability to identify production, communication, customer service and logistical pain points and to solve them through increased efficiencies in website design/development, online catalog management sales solutions, online content development and marketing brings consistent, clearly demonstrable ROI to clients. Follow on Twitter and Google+


  1. Jerry

    Good post. I learn something totally new and challenging
    on websites I stumbleupon everyday. It’s always interesting to read articles from other authors and use a little something from their sites.

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