SSL Certificates Boost Customer Confidence in Online Sales

“Thanks for getting my SSL certificate installed so fast. I had no idea it had run out.” Steve Nicks

Why do you need security for your site?

The Internet has created many new global business opportunities for enterprises conducting online commerce. However, the many security risks associated with conducting e-commerce have resulted in security becoming a major factor for online success or failure. Consumers online are very sophisticated these days and expect security to be integrated into any online service they use. They expect any details they provide to you via the Internet will remain confidential and secure. Using SSL Certificates to secure your online transactions tells your customers you take their security seriously. They will visibly see that their online transaction is secure and confidential.

What is SSL?

Secure Sockets Layer, SSL, is the standard security technology for creating an encrypted link between a web page/shopping cart and the electronic gateway, which processes the credit card and order details. This secure link ensures that all data passed between the browser page and the server remains private and secure. Secure Sockets Layer is industry standard and is used by millions of websites in the protection of their online transactions with their customers.

How is an SSL Certificate Installed on the Hosting Server?

In order to be able to generate an SSL link (https:// rather than http://), a web server requires an SSL Certificate to be installed on it in a certain folder. When you choose to activate SSL on your webserver you will be prompted to complete a number of questions about the identity of your website and the webserver then creates two cryptographic keys – a Private Key and a Public Key. Once you have these installed properly on the web server, it will then be able to establish an encrypted link between the secured website and your browser.

ssl certificate

How can you tell if something is secure?

The complexities of the SSL protocol remain invisible to site viewers, but their browser provides them with a key indicator to let them know they are currently protected by an SSL encrypted session. The SSL Padlock used to appear in the lower right corner of the browser when in SSL mode, but with the advance of browser protocols, new methods are being used by some.

The Site Identity Button is a Firefox security feature that gives you more information about the sites you visit. You can quickly find out if the website you are viewing is encrypted, if it is verified, who owns the website, and who verified it. The Site Identity Button is in the Location bar to the left of the web address. Something very similar is used by the later versions of Internet Explorer.