Internet Marketing Services in Wichita KS since 1996.
Online success in today’s market is like a four-legged stool:
- Mobile-Ready Responsive Website
- Fresh Engaging Content
- SEO, SEM, SMM (Search Engine Optimization, Social Media Marketing)
- Schema – Structured Data
Each leg of the stool is equally important, thus creating a bigger responsibility for the C-suite, beyond just having a website. Visitor expectations have become much more sophisticated, along with the advent of mobile and social culture. Google has also been putting pressure on website owners to stop spammy practices, create fresh, quality content, and to focus on both local and global online efforts, in order to present the best search results possible.
When people search for your website, do the results show social relevance and geo-local placement? Does your website play well with mobile devices, Google Glass and Voice Recognition search?
Where is your website on the Google Algorithm Spectrum?
- Social — December 2010: Search engines use social media signals in rankings (Twitter & Facebook).
- Panda — February 2011: Penalties for thin, duplicate content.
- Schema.org — June 2011: Search engines consolidate approach to structured data for richer SERPs.
- Freshness — November 2011: Penalties on 35% of search results & rewards for websites with recent content.
- Penguin — April 2012: Over-optimization penalty for bad reciprocal links and keyword stuffing.
- Hummingbird — August 2013: Rewards conversational content, schema, social links, online citation.
- Pigeon — July 2014: Google creates closer ties between the local and core algorithm.
- Panda 4.1 — September 2014: Google continues to demote and/or remove thin content sites.
“You took us from word-of-mouth to the #1 spot for 10 of our keywords in the SERPS. You are Internet Marketing Magic!” R. Wagner Enterprises
Internet Marketing Services we offer:
- SEO Services: Keyword Research, OnSite Optimization, Content Marketing, Link-Building Services
- Social Media Services: Social Media Design, Social Media Account Setup, Social Media Marketing (SMM)
- Copy Writing Services: Editing, Creation, Implementation
- Email Marketing Services: Setup, Template Design, Content Creation
- Schema Markup Programming
It’s not “if”, it is “when”. Are you ready to get started now?