A Good Domain Name can Improve Search Ranking

It is important to pick the right domain name for your organization. Start by asking yourself:

  • Is name/brand recognition something I already enjoy, or am I new to the web?
  • Is my company name memorable, or not?
  • Is my company name long and hard to spell?

Use your name, or company name, if you can say, ‘Yes’ to these:

  • My name IS my brand (realtors, writers, artists).
  • My company name or brand is highly recognized (Ford, Amazon, Kroger, Ace Hardware, Moz)

Make sure this brand name is short (15 characters), easy to remember, and easy to type. This is especially true for websites that rely on word-of-mouth. It has to be memorable, short, and easy to spell.

Use an important keyword phrase (with City), if you are:

  • A brand new company
  • In a highly competitive market (vitamins, jewelry, books, cars, etc)
  • Your company is serving your local city and surrounding areas.

Example: Rainbow Vending Inc (doing office room vending service in Denver) chose: DenverVendingMachines.com

You might think that the most important thing is to pick a domain name that matches your company name, but that might actually be the worst thing you could do. Unless you are ABC Television, or AMAZON.com (a company that is highly recognizable), you might be passing up a great opportunity to buy a domain name that can bring search engines traffic to your just because of the keywords that your domain name contains. Our example above has maintained #1 SEO rankings for all of his main keywords, and he has build a very successful business because of this tool.

I have worked with 2C Dev Group in developing an online business. Holly was incredibly helpful with her domain name advice, and other topics. I felt as though her goal was MY success. I look forward to opportunities to consult with Holly again in the future.” Megan Frymire, Newton, KS

Picking a Keyword-Rich Domain Name

If you pick a domain name that has the kind of words in it that customers would use to find you on the search engines, you will have a greater chance of being found for that keyword. Plus, since you have a keyword in your domain, it will also show up as a good keyword in the anchor text when people link back to your site. That’s twice the SEO joy.

Caveat: In recent years Google has de-prioritized sites with keyword-rich domains that don’t have high-quality content.

Moral of the Story: Pair a great domain name with fresh, engaging, authentic, unique content.

Top Things to Avoid in Domain Names

  • Hyphens
    Hyphens detract from credibility, and can act as a spam indicator to Google.
  • Unusual Domain Name Extensions
    Top-level domains (like .com) are the extensions associated with domain names. For best ranking results, avoid .info, .cc, .ws, and .name. Google sees them as possible spam.
  • Length
    Avoid domain names longer than 15 characters. Short domain names are easier to remember, easier to share on social media, and have a smaller chance of resulting in typos. Remember, Tweets are only 140 characters. If linking to your website takes up most of them, no one will share a link to your website.

Ready to pick a great domain name? Let’s work together, before someone else takes it.