Google Mobile Ranking Update FAQ

We’re getting a lot of questions from our clients about the upcoming Google mobile algorithm update, and so we have put together this FAQ which we will keep updated as things progress. Act Quickly! Click here for an instant download of our “April 21st Mobile Rankings Survival Guide”.

Why Brochure Websites don’t work for 98% of Businesses

You know that moment when you are a bit down the road in the quoting process, you send your proposal and the client is taken aback? They email you in shock. Acme Corp: “We weren’t expecting it to be at this price point.” 2C: “Okay, let’s go back over your goals.” Acme Corp: “We were just interested in a “brochure website, not a full-blown site.” 2C: “I am not sure what a “not full-blown site”…

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HTTPS (SSL) Sites get Google Rankings Boost

Who doesn’t want an SEO rankings boost? Better yet, how about a security boost for your site. Go HTTPS with SSL on your whole site. First, some definitions: HTTPS: (Hyper-Text Transfer Protocol Secure), or in other words https is a URL indicator used to indicate a secure connection. SSL: (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed…

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Using Hashtags Increases Engagement

Hashtags, Shmashtags! So can this world of hashtags really be all that wonderful? It makes you wonder when you see people abusing them with hashblosions such as #itreallyhelpseveryoneoutandyousellmorestuff Then there are those stupidly annoying hashtags! #justsaying #nofilter #humblebrag #selfie #bling #yolo In reality, hashtags were first introduced to Internet users to make searching and curating easier, and has evolved into ways to engage people of like mind into conversations. For example, you might want to…

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Things to Consider Before (and after) You Redesign Your Site

You don’t want to have a nasty surprise at the end of a super fancy (and expensive) redesign, when you find out that 20 years of loyal customers have become lost on your new site and are just bouncing off like flies on bug repellant. Watch this video to see how to avoid redesign pitfalls.

Google: Try To Avoid Link Building

Click to watch Google’s webmaster trends analyst, John Mueller, recommending that you do “not focus on link building” and that “if you do, it may lead to more harm for your web site than anything good.”

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A Case for Radical Website Redesign

Knowing when it is time for a complete site overhaul is key. Not everything can be fixed with small, measurable changes. Read our 4 Top Indicators: poor brand Experience, out-dated or unsupported technology, site architecture nightmares, and extremely bad data results.

Google Mobile Usability Warnings

Have you received one of Google Webmaster Tool’s mobile usability warning emails? If so, that means your website is not mobile-friendly at all, or has things about its design and coding that do not fully fit the criteria for a mobile friendly site. These emails contain the subject “fix mobile usability issues found on…” It then goes on to explain that these sites have critical mobile usability errors pages on the site. It also sends…

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Google’s Mobile-Friendly Label

Click here to test your site to see if Google thinks it is mobile-friendly. If not your site will be missing Google’s most recent mobile search label.