Category "Internet Marketing Strategies"

What you absolutely need to know to succeed online now: schema, content, linking & social media strategies that really work. Questions? Call 316-247-6051

Using Hashtags Increases Engagement

Hashtags, Shmashtags! So can this world of hashtags really be all that wonderful? It makes you wonder when you see people abusing them with hashblosions such as #itreallyhelpseveryoneoutandyousellmorestuff Then there are those stupidly annoying hashtags! #justsaying #nofilter #humblebrag #selfie #bling #yolo In reality, hashtags were first introduced to Internet users to make searching and curating easier, and has evolved into ways to engage people of like mind into conversations. For example, you might want to…

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Google: Try To Avoid Link Building

Click to watch Google’s webmaster trends analyst, John Mueller, recommending that you do “not focus on link building” and that “if you do, it may lead to more harm for your web site than anything good.”

Google Mobile Usability Warnings

Have you received one of Google Webmaster Tool’s mobile usability warning emails? If so, that means your website is not mobile-friendly at all, or has things about its design and coding that do not fully fit the criteria for a mobile friendly site. These emails contain the subject “fix mobile usability issues found on…” It then goes on to explain that these sites have critical mobile usability errors pages on the site. It also sends…

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Planning an SEO-Friendly Domain Migration

Read our Case Study about migrating our own domain name to another one when we rebranded. It felt like a hair-raising experience, but following the steps in this article worked miracles and our SEO actually improved!

Ranking is NOT the Supreme SEO Goal

Rankings have taken on exaggerated proportions in site owner’s minds. It is far more important to press forward on doing things that will make your search results stand out, than having a stroke (or giving your SEO company one) over a #1 rank.

Unique Selling Proposition (USP)

Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. Click here to learn how to create your USP.

What is Big Data?

Rich Snippets confusing to you? This post explains everything you need to know in layman’s terms. The caveat? Get your site endowed with schema.org markup so your pages excel in the SERPs. This is the new frontier of search. Ride the wave, rather than having it crash down on you.

Are your Keyword Optimization Habits Going to Kill Your Rankings?

As many of you have noticed over the last couple of years, and specifically after the Google Panda and Penguin updates, pages that once ranked well, have been falling off the Search Engine map. Google hasn’t been boisterous about some of the aspects of their algorithm changes, so it takes some observational skills to see what’s going on. We have a number of clients that have been calling us with their SEO concerns, and we…

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5 Keys to Great Blog Posts

Now that you’ve started blogging, you’ve probably sat there at some point thinking, what do I write my next blog post about? When will I have the time to commit to this? What if I run out of things to say? Here are a few things to remember when you run up against a wall or end up with a case of writer’s block. After all, we aren’t writers by choice, right? Put yourself in…

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