We value your time. That’s why we are transparent about our pricing. The following price ranges let you know where your project fits with our website services and your deadline.
Website Strategy & Planning Services
Competitive Analysis: "How can I beat the competition?"
The 2C Competitive Edge Audit answers the question: “What tactics are my competitors using that could help me beat them?”
- See your current brand visibility compared to your competition.
- Develop a better USP.
- Identify what customers truly want.
- Improve User Experience (UX).
- Discover new marketing channels.
Lead Time: typically 1 -2 weeks
Turn-Around Time: typically 1 week
Price: $499
Consultation: "How do I build relationships with my leads & customers?"
This consulting service builds on the website audit, which is required for this step. Believe it or not, this step is very hard for many small to medium-sized organizations to do on their own, without some coaching. It takes someone on the outside, who isn’t steeped in “industry think”, who can ask the right questions and organize the answers into usable data.
Here are some of the questions we will ask during our meetings:
- For eCommerce:
- Have you profiled your buyer personas?
- What do these personas need at every stage of the buying cycle?
- How much are you profiting off of cart-abandonment?
- What are you doing to drive repeat business?
- How are you creating brand loyalty?
- For Lead Gen:
- How are you converting traffic into inquires? What is your lead magnet?
- Are you lead scoring? What is the basis?
- What marketing automations do you have in place?
- What does your lead nurturing program look like?
- How effective are your drip campaigns?
Lead Time: typically 1-2 weeks
Turn-Around Time: typically 1 day to 1 or 2 months, depending on complextity
General Price Range: $50 – $1,500+
Learn more…
Website Road Map: The 2-4 Year Website Strategy
This website strategy consulting service builds on the “Customer and Lead Relationships” consultation, which is required for this step. This service is very useful, no matter who conducts the final work (in-house, out-sourced).
You will receive the 2C Website Roadmap, that will help you:
- Understand your target audience
- Head the right direction with your visual design
- Create the right calls-to-action
- Generate the most valuable content
- Choose the right inbound marketing tactics
- Provide the best User Experience (UX)
Lead Time: typically 2 weeks
Turn-Around Time: typically 1-3 months, depending on complexities
Price Range: $3,000 – $15,000
Custom Websites
Informational Brand Websites
Custom websites that are:
- based on promoting who you are, and the services that you offer
- whose goal is lead generation
Lead Time: typically 3 weeks
Turn-Around Time: typically 3 – 5 months
Platform: WordPress
Price Range:
- Small Business / Nonprofit (5-10 pages): $7,000 – 10,000
- Professional Service Company (15-25 pages): $15,000 – 20,000
- Large Corporation: (30-50 pages) $25,000+
Online Course Websites
Custom websites that are:
- based on promoting who you are online
- there to sell enrollments in your online courses
Lead Time: typically 3 weeks
Turn-Around Time: typically 2 – 4 months
Platform: Kajabi
Price Range:
- Small Landing/Sales Page (up to 10 Kajabi blocks): $1,000 – 2,500
- 8 Page Complete Website: $5,000+
B2C eCommerce (50 Products or Less)
Custom eCommerce websites that are:
- based on promoting your products online
- there to create more sales for you
- B2C
Lead Time: typically 3 weeks
Turn-Around Time: typically 2.5 – 4 months
Platforms: WooCommerce, BigCommerce, Shopify
Price Range: $7,000 – $10,000
B2C & B2B eCommerce (100+ Products)
Custom eCommerce websites that are:
- based on promoting your products online
- there to create more sales for you
- B2C and/or B2B
Lead Time: typically 3 weeks
Turn-Around Time: typically 3 – 6 months
Platforms: Miva, Magento
General Price Range: $20,000 – $35,000
Digital Marketing
Copywriting Services
Written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action, and/or is optimized for the search engines.
Custom content that will be used for:
- Articles
- Landing Pages
- Single Page Sites
Lead Time: typically 3 weeks
Turn-Around Time: typically 1 – 3 months
Price Range:
- Articles (500 words, SEO’d, up to 20 mins of research): $100
- Articles (2,000 words, SEO’d, up to 45 mins of research): $300
- Landing Page (Single Page): $1,500 for home page, $350 all others
- One-Page Site (up to 10 blocks): $2,500 – $3,000
eMail Marketing Services
Did you know? That for every $1 spent on email marketing, you can expect a return of about $43?
Utilize newsletters to keep your brand top-of-mind, to establish authority in the space, to nurture prospective leads, and notify existing customers of products that may interest them.
The goal of newsletter marketing is one, or more of these:
- Increase recipients, measured in subscribers
- Read the newsletter, measured by open rate
- Fulfill the desired action (typically a visit to the website), measured by click-through rate
- Make a purchase, measured in attributed revenue
Lead Time: typically 3 weeks
Turn-Around Time: 1 – 12 months, depending on services provided and contract length
Platforms: Mail Chimp or Active Campaign
Price Range:
- Branded responsive email marketing template development: $800
- Email marketing strategy & tracking setup: $300 – $900
- Lead Nurturing Campaign – develop relationships with potential leads & provide the info they need to purchase
- Copy (3-part lifecycle drip email series): $500
- Copy & Trigger Actions Set Up (6-part lifecycle drip email series): $1,000
- Drip Campaign – offer your new leads timely, relevant, and targeted emails that correspond with actions that they take
- Copy & Trigger Actions Set Up (1, 6-part, drip email series): $1,000 strategy required
- Copy & Trigger Actions Set Up (6-part drip email series for 3 forms): $3,200 strategy required
SEO: Search Engine Optimization
This work is to accomplish:
- better organic rankings in the search engine results
- better rankings, mean more traffic
- more traffic means more sales
Lead Time: typically 2 weeks
Campaigns: 20/40/60/80 hours per month
Price Range:
- SEO Audit (full site): $1000
- Keyword Research (25): $2,000 – $4,000
- On-Page Optimization (per page): $200 – $500
- Campaign tracking and reporting: included
- SEO Content Creation – see copywriting
PPC: Inbound Marketing
This work is done to:
- draw visitors and potential customers to your site
- increase your site’s visibility in search engine results pages (SERPs) through paid advertising
Lead Time: typically 2 weeks
Campaigns: 12 month contract
Price Range:
- Keyword Audit (yours and your competitors): $1000
- Campaign set up: $?????
- Campaign tracking and reporting: included
