In researching the data on holiday sales data for the year, I was really struck with how well BOPIS performed. Consumers, not wanting to wait to receive their Cyber Monday orders, chose to pick them up at the bricks and motor locations in their cities, instead of waiting for a shipper to deliver. In fact, […]
Q4 is upon us, so there has never been a more urgent time to make sure your site is ready to crush the competition for online holiday sales. There are nine US holidays between October 31st and December 31st. A veritable honeypot of profits. Q4 presents the opportunity to capture the fandom of your current […]
So, the challenge, in front of you, is to write content that’s optimized for search engines, that will also appeal to people. This article will teach you how, step by step.
The goal of inbound marketing is to allow consumers to feel like they discovered your brand, rather than their having been sold a product. Once the prospects stream into your sales funnel, your widespread online presence, across all media channels, will help you to hold on to prospects throughout the buying cycle. Here is our […]
Even though brochure websites are ubiquitous online, it doesn’t mean they are built to deliver what Google or users need. Learn why brochure websites are a disservice to your organization and your users. Oh, and your bank balance.
Radical overhauls to your site can be risky. You can loose a large portion of your return visitors if you completely shock them. Especially when your redesign doesn’t take into consideration the things that were working on your previous site. But, you can make a case for radical website redesign if your site has the issues listed in this article. How does your site stack up? Time for an overhaul?
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. And choosing one that is available has gotten even harder, as more and more good ones are purchased by domain squatters looking for you to buy one at a premium price. You may […]
Are you constantly putting out fires, because you do business with people who don’t fit the culture of your brand? Then, this article is for you. A core distinction of your corporate culture must be: “we do not try to be all things to all people.” Knowing when to turn down a project is one of the best lessons a business can learn.
It is hard to find the time to take care of the business that takes care of you. But working on your own business is crucial to your success. We give you 5 tips to manage your business stress.
Having rebranded our business, I can speak to domain migration personally. Planning an SEO friendly domain migration is critically important if you don’t want to loose all of your SEO juice, domain authority. Learn how in this article.