January 2015 Update: Google sends mass emails to site owners who don’t have a mobile friendly site.
November 18, 2014 Google announced that it would start rolling out a label on mobile search results “to make it easier for people to find the information that they’re looking for.”
For a number of reasons, we decided early on that we would never get on the Flash, ActiveX, or Java bandwagon, and when mobile devices came along, and wouldn’t play Flash, and websites were missing huge chunks of user-critical information, we felt vindicated.
Later on, we were an early adopter of responsive design and development, and once again, Google has shown us that we have made decisions in the best interests of our clients, as it rolls out the eligibility criteria of its mobile-friendly label.
According to Google, a page is eligible if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
As you can see, Google is making more moves to create a mobile-first search environment. The real question? Is your site ready? If not, give us a call at (316) 247-6051.
Check your website with the Mobile-Friendly Test.