SEARCH ENGINE OPTIMIZATION
GETTING FOUND ONLINE IS EVERYTHING!
SEO drives 1,000% more website traffic than social media, yet 90.63% of web pages get zero traffic from the Google Search Results. Search Engine Optimization is the solution to the flatline of nope.
2C specializes in collaborating with small businesses to capture their part of that lost traffic through organic SEO services.
SEARCH ENGINE OPTIMIZATION
SEO isn’t just about traffic. It’s about building trust with your brand, nurturing and converting leads at specific stages of the buying cycle, and becoming the thought leader of your industry. By making changes and additions to the content on your website that speak to your target audience, you make it more attractive to search engines like Google and Bing. This goes hand-in-glove with content marketing.
If you’re not doing it, your competitors are.
If you’re not ranking for your niche’s top keywords, then someone else is. You are aware of the term, carbon footprint, right? Consider that every website has it’s own digital footprint.
An SEO digital footprint is comprised of:
- targeted keywords / phrases relative to your industry, products/services
- written content that is optimized for those phrases based on all user intents
If your top competitor has a digital footprint of 345 keywords, and 500 pages of targeted content, and your site has 26 keywords, and 10 pages of content, you can see the problem.
User Intent: A Central SEO Factor
A great quote by Dave Davies is, “Content is what the search engines use to fulfill user intent.”
User intent, or search intent, is the goal or intention an internet user has when entering a search term into a search engine. User intent is now a central factor in content and search engine optimization.
There are four main types of user intent:
- local
- informational
- transactional
- navigational
At 2C, we create user intent-based SEO strategies for our clients, because it is an effective way to pull organic traffic that’s good for human users.
